U.S. retailers want shoppers to help Santa with curbside pickup |
The website of the Danish jewelry company Pandora A / S counts down the days, hours, minutes and seconds for the delivery time on Christmas Eve: This year it arrived on Thursday, but last year the retailer, who has worked with UPS for eight years, was able to do one set a later deadline.
“In the last four to five days before Christmas, we are focusing on click-and-collect as the main tool to increase online sales,” Sid Keswani, president of Pandora Americas, told Reuters.
LVMH’s Walmart, Best Buy, Apple and Sephora are among more than two dozen major retailers, according to a Reuters tally, promoting turnaround times of just two hours for roadside pickup or online and in-store pickup.
“We have reached a point where, if you don’t shop early, you’re unlucky, especially with the big storm on the east coast,” said Gabriella Santaniello, founder of retail consultancy A Line Partners. “You have to drive on the side of the road. You have no choice. “
On Tuesday, Walmart wrote a blog post using roadside contactless pickup and delivery to alert readers that “there is still time to spend the holidays”.
A candy cane-colored banner on Macy’s website greets shoppers with “Get your presents by Christmas!” and offers three options: in-store pick-up, contactless roadside pick-up and a new same-day delivery in collaboration with DoorDash.