Target Rolls Out Grocery Pickup Nationwide

The food wars got even hotter, and Target introduced pick-up and drive-down services at 1,500 stores across the country.

Target announced Thursday (August 20) that its new grocery pick-up and drive-up service will now be available in nearly 85 percent of its stores across the country. The “pick-up” range that customers can order is expanding significantly, including thousands of fresh foods and frozen foods.

The move comes when competitors from Walmart to Kroger improve their online ordering, pickup and delivery services to respond to the tremendous changes COVID-19 has made in the shopping and retail landscape.

Customers can order items either on Target.com or in the Target app. Those who prefer a contactless option can opt for the driveway and have a member of the store route their order to their cars.

In keeping with the times, Target attaches importance to safety as well as comfort.

“It’s another way to make Target America the easiest, safest place to shop,” said the big box giant, announcing the nationwide launch of its new pick-up grocery service.

The move to online shopping and related services like picking up and accelerating new orders are also contributing to strong sales growth for Target.

Comparable store sales rose 24.3 percent in the second quarter, breaking a company record, while digital sales rose 195 percent in the same quarter of 2019, PYMNTS recently reported.

Target began rolling out its new pickup and drop-off service in June when the new offering rolled out in 400 of the chain’s stores in the chain’s Midwest.

The new pick-up and drive-on service marks a U-turn for Target, which initially postponed plans to pick up groceries in the early days of the pandemic amid concerns about the potential health risks.

By May, Target had reversed course and had been serious about developing its new grocery shopping option.

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