Survey: 12% of Renters Believe Vehicle Damaged Before Pickup – Rental Operations
Almost every fifth driver (18%) plans to rent a vehicle in the next year, with more than a third (34%) renting a vehicle for the first time.
Graphic via Wikimedia Commons / Tungilik.
Almost every fifth driver (18%) plans to rent a vehicle in the next year, with more than a third (34%) renting a vehicle for the first time. This is based on research by Zegami, a UK-based data visualization platform, recently developed a damage detection system with the Ebbon Group, a provider of automotive technology solutions.
Zegami hired market research company Consumer Intelligence to survey 1,040 people across the UK
These results underscore the growing demand in the rental car market, with customers under 45 leading the way. More than a quarter (26%) of those under 45 plan to rent – 54% will be first-time tenants. According to the survey, demand is being driven by vacationers, but also by people considering dropping their car to save money and help the environment.
While this is encouraging news for the car rental market, the survey also revealed concerns about vehicle damage from renters.
According to the survey, vehicle damage is a problem for tenants. In the past five years, one in eight (12%) renter said their rental vehicle was damaged before it was driven away. More than a quarter (27%) said that the damage was not properly recorded by the car rental company, while almost one in 20 (4%) said that the landlords tried to hold them responsible for the damage.
On the other hand, two-thirds of people who damaged rental cars (while driving) said that the rental company did not find the damage when they returned the vehicle.
“Renting a car is becoming increasingly popular and helps save money and reduce emissions as fewer drivers own vehicles,” said Roger Noble, CEO and founder of Zegami. “However, it is widespread that drivers are wrongly held responsible for damage to cars and receive repair bills. The same applies to landlords who do not report any damage to their cars. With data imaging and machine learning, both drivers and rental companies can be confident that damage is being accurately recorded, and our Ebbon Intelligence joint venture will have a wide range of practical applications in the automotive sector. “