Shoppers still cool to grocery pickup and delivery, survey finds

While grocers of all sizes are focusing on pickup and delivery, a new survey shows that the number of people buying groceries through online platforms is still small, but the volume of online grocery purchases is growing rapidly – and expected to be US $ 22 billion -Dollars will reach in 2019 and nearly 30 billion US dollars in 2021, according to figures from Statista.

A new study of more than 2,000 US consumers by reports that 77% of American adults have not used a roadside grocery pickup, while 81% have never used a grocery delivery service.

Of those respondents who use roadside pickup, most of their dollars go to the local grocery store with an average order of $ 110.89. Respondents using Walmart’s roadside pick-up service spend an average of $ 100.55, while respondents who used Target’s Drive Up spend $ 108.56.

“The South of the US is a hot spot for service,” the report said, “while much of the Northeast (New Jersey is an exception) has low adoption rates.” Much of the state-to-state variation is likely due to the availability of grocery collection services at local chains. It’s worth noting, however, that states with dense urban areas like New York, DC, and Massachusetts have some of the lowest adoption rates – likely due to the fact that grocery collection caters to car owners and requires parking. “

Roadside grocery pickup adoption rate in the United States


Habitual grocery collection users (several times a week) are most likely to order from Walmart. However, for most shoppers, grocery collection is more of an infrequent enjoyment than a normal habit. Most use it once a month or less. noted, “While local grocery chains rank second (in terms of the number of people using pickup services), Walmart simply has a bigger footprint. More than 1,000 Walmarts offer car pickup, dwarfing the number of locations in a regional grocery chain. It’s also worth noting that Walmart’s roadside pickup is free for orders over $ 30, while many local grocery stores charge around $ 5. “

While Walmart dominates in the grocery pickup space, another retail giant dominates the grocery delivery world – Amazon, according to the survey.

“Amazon’s national dominance in grocery delivery is likely due to the proliferation of Prime,” according to “Prime has an estimated 100 million subscribers in the US. Prime gives you access to free two-hour Prime Now grocery delivery, as well as free Prime Pantry shipping for orders over $ 35. If you’ve already subscribed to Prime and paying $ 119 a year for it, why pay for a different service for grocery delivery? Amazon’s special grocery delivery service (AmazonFresh, $ 14.95 per month) is not included in the cost of Prime. However, if you already have a Prime membership, signing up is seamless. “

Top grocery shipping options



“Unlike grocery collection, the densely populated Northeast, West Coast, and Pacific Northwest have some of the highest acceptance rates for grocery delivery. For those who don’t own a car, outsourcing the grocery store (and traveling back weighed down with grocery bags) is likely a welcome solution to one of the most challenging parts of city life. It’s also worth noting that Washington state (home to Amazon and its many food delivery options) has one of the highest food delivery acceptance rates in the nation. “

U.S. Food Delivery Acceptance Rate



According to the survey results, the main consumer concerns about the collection and delivery service of groceries are “that the selected products are bad” (30%); additional fees (29%); “I’m going to forget something” (22%); “Food is stolen or lost” (7%); The shop does not offer substitutions (6%). and the store does not accept vouchers (6%).

Aside from freshness, shipping costs are the primary concern of potential users. When asked which factors most influence the choice of the pick-up or delivery service for groceries, more than a quarter of the respondents (26%) said the shipping costs.

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