Pickup Raises $15M Series B For Big And Bulky Deliveries – Crunchbase News

Pick upThe Dallas-based startup that provides large item delivery services has raised a Series B worth $ 15 million, the company said Tuesday.

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Pickup coordinates the pickup and delivery of large and bulky items from retailers to customers. The company, which operates in 75 cities across the United States, last raised $ 3.5 million in April 2020, according to Crunchbase.

“The delivery is the last touch for the customer experience,” says the founder Brenda Stoner said in an interview with Crunchbase News. “When things go bad, it affects what happens at the consumer brand. We take that very seriously. ”

The company works with brands like Williams Sonoma, Large quantitiesand at home to deliver large items like mattresses and furniture. Pickup wants to employ people that customers would trust, such as B. Military veterans, first responders and teachers who are “good guys” to deliver and assemble large items.

NewRoad Capital partner led the series B round with participation from TDF Ventures, Noro Moseley partner, Florida financier, Autotech Ventures and New York Angels.

Pickup will use the new funds to hire more people on the technology and operations side, acquire more customers and expand into more markets. The company currently has just under 100 employees and plans to hire an additional 100 over the next 18 to 24 months, Stoner said, and will expand into an additional 15 markets over the same period. According to Stoner, Pickup has a 3-fold growth plan for 2021.

Special delivery method

The delivery services for parcels and small packages have been refined, but large and bulky deliveries have not been refined as coordinating the delivery of large items is more difficult, Stoner said.

Large and bulky deliveries often require two or more people to deliver them. Delivery staff often need to go to a warehouse or other remote location to collect the item before they can safely transport it to the customer. The delivered item often needs to be assembled.

This process is difficult and “there was easier fish to fry” in terms of building technology for deliveries, Stoner said, which is why most delivery technologies are geared towards package and small package.

The inventory used to be further away, says Stoner, so that two-hour deliveries were not possible. However, as inventory approaches where many people live, there is more likely to be a desire for fast delivery of large items.

“If Brenda [Stoner] Emphasizes the customer experience, they want same-day delivery, they want shorter, more rigid two-hour windows, they want execution, and the commitment to know they’ll get that delivery when they expect it, ”said Tracy Black, Operating Partner at NewRoad Capital Partners said in an interview. “I think that happened in the parcel room. I think with Pickup they bring that into the big and bulky room.”

Illustration: Li-Anne Dias

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