Pickup lockers target shoppers who walk or bike
- According to a company press release, Stop & Shop has launched a locker pickup solution in a store in the Brigham Circle neighborhood of Boston.
- The lockers that included three Temperature zones are remotely monitored around the clock and disinfected after each use. Buyers who place an order will receive a text with a code to open their locker within 15 minutes of the pick-up time. There is a $ 2.95 fee for each order.
- With pickup trucks growing in popularity, retailers are viewing lockers and kiosks as particularly attractive options for urban stores where shoppers walk or cycle.
Roadside pickup started like a rocket last year. Retailers have been feverishly revising their parking lots and testing new iterations like the drive-through service. But businesses are also curious about the potential for click-and-collect growth in stores – mostly urban ones – that serve customers who don’t travel by car.
Until then, picking up orders from a customer service counter or other location in stores has been the primary pickup option for these buyers. For example, Whole Foods stores in Seattle have entrance signs asking shoppers to contact customer service to retrieve their pickups.
However, these rooms are typically not designed to efficiently store products at multiple temperatures. They can also devour valuable real estate in the store and, depending on the load on the stores, disrupt the flow of traffic.
Albertsons and now Stop & Shop have positioned their new lockers to appeal to customers who prefer to walk or cycle to their local store. Stop & Shop’s new locker array on 1620 Tremont Street in Boston is located in the main entrance of the store. Albertsons has now installed two collection cabinets outside of the Jewel Osco stores in Chicago, as well as an automated collection kiosk outside another store in town.
Experts say that pickup units, automated or not, can also work well in stores that offer roadside service. They save time because buyers don’t have to wait for a worker to take their order out, and they can also offer hourly pickups. You can save retailers labor costs. And perhaps most importantly, they turn the storage of pickup orders into a customer-centric service that is off the sales floor.
Lockers and kiosks still have a lot to prove before retailers roll them out on a large scale. Size restriction unit could discourage large, profitable orders. And shoppers who prefer to walk or bike may appreciate the pick-up service less than those who can have groceries delivered to their car cases.
Retailers are seeing numerous innovations in pickup as the service becomes more popular and economical compared to delivery. In addition to lockers, retailers are introducing geolocation technologies that can speed order fulfillment, as well as improvements to apps and websites to make it easier for customers to switch between services.