On-demand delivery and moving app Dolly hits $1 million in revenue and expands into SF and DC – TechCrunch
Seattle-based on-demand delivery and moving company Dolly is rolling out its services in San Francisco and Washington, DC as it seeks broader national expansion in the coming months, having previously reached a milestone of $ 1 million in monthly revenue was reached year.
The company, which raised $ 8 million in a 2015 funding round, currently operates in Seattle, Portland, San Diego, Denver, Chicago, Philadelphia, and Boston.
What separates Dolly? From moving services like the recently launched Moved, it focuses on individual pieces of furniture or selected small items that fit in the back of a pickup truck. Dolly is not intended for large removals, but brings the couch, cupboard or chest of drawers from the furniture store or the flea market to your home or apartment.
The company currently has 5,000 contracted moving companies or delivery agents on its platform and hopes to add between 200 and 400 more in San Francisco and DC (along with planned expansions to Los Angeles and Orange Counties) over the next six months.
The company hopes to reach the 30 largest U.S. markets by summer 2019.
“Over the past four years we’ve learned a lot about what works and what doesn’t in relation to the markets we serve,” said Mike Howell, Dolly’s general manager, in a statement. “We could have expanded a long time ago, but we wanted to know where and when to expand the business. Our approach was purposely methodical and data driven. “
Dolly attributes its growth to partnerships with retailers like Costco, Big Lots, Lowe’s, and Crate & Barrel, as well as to this data-driven approach in which the startup analyzed more than 100,000 moves in the markets it enters.
“We understand that most people don’t need a dolly every day, week, or even month,” Howell says. “So it doesn’t make sense for Dolly to heavily subsidize an initial use case like many subscription companies.
Dolly was founded in Chicago in 2013 by co-founders Howell, Jason Norris, Kelby Hawn and Chad Wittman. The platform uses an algorithm to set prices for jobs with starting prices between $ 50 and $ 85.
And while the company is hoping to roll out the on-demand marketplace model to moving services, it is facing some of the same problems bigger marketplaces like Lyft and Uber have encountered with ridesharing and Airbnb with rentals.
The company has exchanged complaints with Washington State about whether to apply for a license to operate its services in the region. Washington says Dolly must comply with moving services regulations, while Dolly says the laws on the books are archaic and not keeping up with changes in consumer behavior and demand.
Regardless of the outcome, Dolly is driving a nationwide rollout. As logistics and last mile delivery become increasingly important, the demand for services such as dollies should increase.