Movers & Shakers: UM, IAB Australia, MediaCom

It is difficult to keep up with the latest developments in media, marketing, and advertising. That’s why we made a list. Check out the biggest moves in Adland this week.

UM’s Fiona Johnston takes on a global role
Fiona Johnston, CEO of UM Australia, has been promoted to a new international role at Mediabrands. She has been named Chief Growth Officer for Mediabrands, Global / EMEA and will move to the UK. Johnston has been CEO of UM Australia since October 2017. Johnston’s international role will include creating and curating growth in support of the global and EMEA markets to create market advantage for existing and potential customers. She will also take a lead role in working with Mediabrand’s parent company, IPG, on group coordination. Johnston’s successor as CEO of UM Australia has been appointed and will be announced shortly.

Nicole Bence appointed Chairman of the IAB Board of Directors
Nicole Bence, Head of Network Digital Sales at Seven West Media, has been named Chair of the IAB Australia Board. She succeeds Matt Rowley, CEO of the Pedestrian Group, who has held the chair since January 2019. She has been a member of the IAB Australia Board since 2020. Bence will work closely with IAB Australia CEO Gai Le Roy on initiatives and programs on key industry issues, including the role of the review currency, preparing for changes to online identifiers such as cookies, further promoting programmatic transparency, and entering into the review of the local data protection law. She joined Seven West Media in February 2020 from Pacific Magazines where she led the trading team. Previously, she was the Digital Commercial Director at NOVA Entertainment and led sales and strategy for kidspot.com.au and Taste.com.au at NewsLifeMedia of News Corp Australia.

MediaCom elevates Nick Thomas
MediaCom has promoted Market Director Nick Thomas to National Investment Director. He will sit on the Executive Committee and oversee all of MediaCom’s investment activities at the national level. His new responsibilities now include working closely with Minsun Collier, the national director of the agency for digital media, in order to create a strong management duo. He will also be responsible for driving the agency’s product, talent and culture. Thomas started his journey at MediaCom in 2012. He has worked with a number of world class marketers including P&G, KFC, Universal, Foxtel, Volkswagen, IKEA and the Victorian Government. For the past three and a half years, he led the agency’s investment in the agency’s Sydney arm.

SCA announces two executive appointments
Following the launch of LiSTNR last week, SCA announced two high-level digital audio events. Grant Tothill has been named general manager, digital audio. Tothill, currently Head of SCA Podcasting, will take on the additional role, bringing together all functional areas of the business to ensure that SCA delivers on its digital audio ambitions, particularly LiSTNR. Chris Johnson has been named the newly created director of digital and innovation. Johnson will continue to oversee the digital leadership team and manage the roadmap for SCA’s core digital products, including LiSTNR. He will now also be responsible for building and managing SCA’s local and international digital partnerships. He will drive in-house digital knowledge, collaboration, and innovation to ensure SCA is always one step ahead of new trends and opportunities in digital audio.

QMS strengthens the pDOOH team
QMS has expanded its customer-facing team by promoting senior sales managers and creating programmatic and IMPULSE general managers to improve customer service and generate new revenue and market share. In Sydney, Nicole Pennells, Elliot Devine and Claire Allison were promoted to Group Business Directors. Both Pennells and Devine will lead group agency teams, while Allison will lead the independent agencies and direct sales team in the market. The Melbourne team also named Jess Zavecz, Alana Begbie, Tara O’Keefe and Tim Stevenson as group business directors, with Zavecz, Begbie and O’Keefe leading the group agency teams and Stevenson leading the independent Victorian agencies and direct sales team.

Amobee’s Krish Raja joins Captify
Captify global search intelligence business announced that former Amobee manager Krish Raja has joined its executive team as General Manager for Captify Australia to help build and grow the company’s business in the marketplace. In this newly created role, Raja will be responsible for managing all facets of Captify’s operations in Australia as the company increases the adoption of its suite of search intelligence products for privacy related audience planning, programmatic media activation and insights into a post cookie -World reinforced. With over a decade of experience in digital, broadcast and programming, Raja has held global and strategic regional growth roles in multiple markets. Most recently, in his three years at the Demand Side Platform (DSP) Amobee, Raja served as Director, Product and Platform Strategy to help brands adopt new and innovative strategies such as CTV and video and to take on a broader role in all areas play parts of the company like sales, marketing and analytics.

Hearts & Science appoints Melbourne digital boss
Hearts & Science, part of the Omnicom Media Group (OMG), has appointed Tom Leahey as Head of Digital for Melbourne to oversee Hearts’ integrated digital and data offering in the local market. Leahey brings a wealth of experience to the position. In his most recent role, he was responsible for building the internal programmatic trading desk, establishing and developing a full programmatic technology stack and associated audio to enable the offering. Leahey previously held various programmatic and seeker management positions within OMG’s OMD after arriving from the UK in 2015.

Actions at AnalogFolk
The creative agency AnalogFolk has promoted long-standing senior executives Jonny Sycamore to Client Service Director and Emily Entwisle to Operations Director. Entwisle and Sycamore have been with the agency for six years and are on the agency’s board. Entwisle was previously Production Manager and, in addition to her role in Sydney, was part of AnalogFolk’s Global Diversity and Inclusion Committee. In her new role as Operations Director, she will focus on driving collaboration between AnalogFolk’s global network, improving speed and efficiency within the agency, and working with local partners. In the newly created role of Client Service Director, Sycamore will handle both customer service and provisioning for AnalogFolk’s growing base of local and global customers.

Impact expands the APAC team
Partnership automation company Impact has announced the creation of two leadership roles in the Asia-Pacific region (APAC) and the further expansion of its APAC-wide team. Sam Morton has been promoted from Account Director to the new role of Partnership Director APAC where he will focus on building, activating and expanding partnerships in the Australian, New Zealand and Southeast Asian markets. Peter Bray will take on the role of APAC Sales Director where he will be responsible for expanding the Impact Partnership Cloud’s customer base in Australia, New Zealand and Southeast Asia.

Apparently creates new roles
The independent full-service agency Apparent has promoted long-time account management manager Brook Miller to the newly created role of Client Services Director, and Candice Lombard has been promoted to Integration Director. Miller has evolved into Apparent over the past nine years and has been instrumental in developing its relationships with global clients such as Cisco, VMware and LinkedIn in the United States. She started out as an account manager when there were only 15 employees and now leads customer service at the agency, which has a team of 120+ and 30+ clients. Before joining, she worked at BMF and Euro RSCG. Lombard has been promoted to Director of Integration, a newly created role to manage operations between the Account and Creative Services teams. She joined Apparent in 2019 as Business Director and has also worked at R / GA, Cummins & Partners and Sibling.

Showpony Adelaide’s new managing director
Sophie Young has been named Managing Director of Showpony Adelaide, a 25-year-old agency, which marks a significant change for the South Australian creative industry. She is the only female director of a large creative agency in Adelaide. Founders Jamie Scott and Parris Mesidis are excited to see the agency run by Young and Creative Director Rory Kennet-Lister. Scott and Mesidis will maintain a strong bond with the agency as a whole, but will focus their attention on client strategy and the agency’s growing Melbourne office. Young was an integral part of Showpony’s history in Adelaide, joining in 2006 as an account manager. Despite a three-year absence to take on a leadership role in New York, she returned in 2014 as Account Director and Partner and then General Manager.

Houston Group promotes
The Houston Group strategic brand and design agency has announced the internal promotion of Joanna Lilley to managing director. Since joining Houston in 2015, Lilley has been instrumental in the agency’s major brand transformation projects, including recent branding for Toyota and the return of legendary Australian fuel brand Ampol. In her new role, she will be responsible for the agency’s consulting services and lead the team in the deep business area
Commitment and support of clients in managing the internal process of brand and culture transformation. Prior to Houston, Lilley held senior account management positions at Droga5 and Moon Communications, where he led key clients such as Westfield, Woolworths, the Sydney Opera House and Tourism Australia.

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