Movers & Shakers: TotallyAwesome, Harris Farm, Nine, JCDecaux

It’s difficult to keep up with the latest developments in media, marketing, and advertising. That’s why we made a list. Check out the biggest moves in Adland this week.

Ikon’s James Sawyer joins TotallyAwesome
Former Ikon boss James Sawyer has been appointed Managing Director of TotallyAwesome Australia and New Zealand. Sawyer was most recently the managing partner of Ikon Sydney and Melbourne and a member of the agency’s national leadership team. He has also worked at Foxtel as Head of Media and at Carat. Sawyer will lead the company’s media and content team to help clients and media agencies connect with users on the platform.

Julia Zaetta’s new appearance
Journalist and editor Julia Zaetta heads a new magazine for Harris Farm Markets that will be a “great love” for readers and advertisers alike. Zaetta, who left Bauer Media, now Are Media, in the wake of the pandemic last year, has taken on the role of editor of the bimonthly magazine Market. She is the former editor-in-chief of Better Homes and Gardens. The new title, published by Highlife, will be in stores this week and will include recipes and advice, as well as profiles on farmers and suppliers, and issues such as sustainability.

The WIN director joins the Nine board
Andrew Lancaster, director of regional television broadcaster WIN, joins Nine Entertainment’s board of directors. He replaces Patrick Allaway, one of three directors who joined Nine with the Fairfax merger. He is the chairman of the Bank of Queensland, which is buying ME Bank for more than $ 1.3 billion. Lancaster is CEO of private investment company Birketu Pty Ltd and WIN Corporation, Australia’s largest regional broadcaster and future subsidiary of Nine.

The JCDecaux programmatic offer
The outdoor media specialist JCDecaux has presented its programmatic offering for 100% of its digital inventory. The company also revealed a restructured team in Australia with senior executives and is actively recruiting for additional roles. Cassandra Cameron has been promoted to the expanded role of General Manager, Sales Strategy and Operations. She has responsibilities in pricing, packaging, campaigning, and trading in multiple formats, including programmatic actions. Cameron joined the company’s Australian leadership team in 2019. Brad Palmer is named national program director. He has extensive media experience with recent roles as national program manager at both Allure Media and the Pedestrian Group. Kasey Climpson joins as Programmatic Operations Manager, bringing with him an extensive ad operations background from JCDecaux who previously held various roles in campaign delivery, including digital verification manager.

Former VCCP boss starts consulting
Marketing veteran Andrew Holt has launched The Whole Picture, a marketing consultancy. For more than two years he managed the Australian operations of the independent UK network VCCP and worked for BBDO agencies across Australasia, initially as Business Director at Colenso BBDO in Auckland before being promoted to Managing Director of Clemenger BBDO Wellington. After returning to Australia in 2015, he was promoted to MD of Clemenger BBDO Sydney and has also worked at Saatchi & Saatchi, Lowe Hunt and DDB.

CarExpert.com.au Appoints Vic & SA Sales Director
The automotive media publishing platform and website, CarExpert.com.au, has announced the appointment of former Carsales and Big Mobile sales director Luca D’Alessandro as the new Victoria and South Australia sales director. D’Alessandro will work directly with media agencies and manufacturers in the Victorian and South Australian markets to serve his growing customer base and further develop the unique CarExpert.com.au brand. His sales experience was deepened during his four years at Big Mobile before moving to Carsales, where he was head of digital sales for almost two years. His work in the media and automotive industries includes ESPN Australia, Disney, the Australian Grand Prix and the Ford Motor Company.

Online Marketing Gurus hires three new employees
The independent digital marketing agency Online Marketing Gurus (OMG) has hired three new executives after rapid customer growth and international expansion into the USA and Singapore. The Sydney headquarters have hired former In Marketing We Trust growth leader Ed Jones as Director of Paid Media, and former Ikon Communications experience leader Jules Ward as SEO Director and former CTO of RMS Tech, James Geortsis, as Chief Technology Officer.

Ex-News Corp Exec runs GoDaddy
Website builder GoDaddy has appointed Tamara Oppen as their new Australian CEO. Oppen, who will join GoDaddy’s international team, will be responsible for leading the company’s Australian operations and growth as it continues to deepen its presence in the region to help small businesses get online and thrive. Prior to joining GoDaddy, Oppen held senior positions at News Corp Australia, including General Manager of News Local, Head of Business Transformation, and Strategy and Operations Manager. Oppen co-founded Pivot.ly, a digital transformation consultancy that helps small businesses and startups quickly track their digital footprint. Previously, she was CEO of Mable, one of Australia’s fastest growing healthcare technology startups that drives brand reinvention and sales growth.

SEN appoints NZ content manager
Sports Entertainment Network (SEN) has appointed Jason Pine as content manager for New Zealand to soon launch SENZ 24/7 sports talk radio stations. The former operations manager and sports reader at Newstalk ZB Wellington, Pine, had been with TRN / NZME for 28 years. SEN announced its plans to expand into New Zealand last week with the acquisition of 29 TAB NZ AM / FM radio licenses and main talent signed by former New Zealand test captain Brendon McCullum.

Freshworks appoints new CMO
Freshworks, a customer loyalty software company, has announced the appointment of seasoned Software as a Service (SaaS) visionary Stacey Epstein as Chief Marketing Officer (CMO). Epstein brings over 25 years of industry experience driving startups to high-growth, multi-billion dollar companies. Epstein will play a critical role in Freshworks’ next phase of growth and lead the company’s global marketing strategy.

Interns land at Bastion Collective
Interns Isobel Kelly and Rhett White have gained positions at Bastion Collective after completing the bridge program and finding their way around the job arena in a COVID environment. Last year, Kelly was in her final year of double degrees, bachelor of arts (psychology) and bachelor of business (marketing) from Monash University when she applied for the internship program through the recruitment portal on the Bastion website. She finished her studies in November 2020 and then got a full-time position at the sponsoring and experience agency Bastion EBA. White, who is currently studying a Bachelor of Business with a major in Marketing at RMIT University, is another employee who attended Bastion’s Bridge program remotely last July. Today he works part-time as a Junior Creative Strategist at Bastion EBA as he completes his senior year.

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