Movers & Shakers: Motel 6, LVMH, Black Friday, Kustomer, Wondery
Motel 6 called Barkley as the new agency of the record after longstanding agency dropped The Richards Group in the light of the founder Stan Richards Make racist comments about your audience.
GroupM predicts a 9% decline in U.S. ad spend in 2020 compared to the June forecast of 13%. Digital, which will grow 5% this year, contributed to the growth, while television advertising spending declined nearly 8%.
Based in Chicago Highdive is AOR for auto insurance brand The general and candy brand Airheads. Creative agency Nomads won the AOR for Hoya Vision Care. And Burlington Stores picked Lockard & Wechsler Direct as offline media AOR.
Production agencies Interrogate and Candy store have come together in the USA
madconNYC and the International Advertising association started a free performance marketing academy with training from platforms such as Facebook, Google and TikTok.
Talent management agency United Secret launched to represent digital influencers and creatives.
Indie agency network Worldwide partners added Flm harvest and Eleven.
LVMH Chief Digital Officer Ian Rogers resigned and the luxury goods company increased Louis Vuitton president Michael David to the new role of Chief Omnichannel Officer.
Private airline Wheels up appointed Lee Applbaum the CMOs.
Merkle appointed Ken Grove as President of the Response Management Group.
The integer group called Gail Obaseki Director for Diversity, Equality and Inclusion.
Interbrand Wolff Olins exec Taamrat amaize joined COLLINS as head of strategy.
Creative agency based in Baton Rouge Mesh fabric set earlier Zenith exec Justin Archer as Chief Creative Officer.
Hat studios brought Troy Kelley as Chief Solutions Officer and Jon Campbell as an executive producer of creative content.
It’s the season
Black Friday was mostly a bust. From Thanksgiving Day to Cyber Monday 186 million people bought in stores, three million fewer than the previous year, and spent an average of 14% less per National Retail Federation.
Ecommerce sales hit a whopping $ 10.8 billion in the US Cyber Monday, an increase of 15% over the previous year Adobe. It was the country’s biggest online shopping day, but it still fell short of forecasting $ 12.7 billion.
There were more than 100,000 live deals Cyber weekendWith Lego, Philips and anchor Most actions run after Publicis Commerce.
Tumblr and Sonos donate ad inventory to nonprofits for Give Tuesday this year.
GIPHY published the most viewed GIFs of 2020.
The New York Times summarized the worst marketing buzzwords of the year.
Facebook acquired customer, a customer service software company, for $ 1 billion, another sign of its e-commerce ambitions – and a sign that antitrust investigations aren’t holding the big blue app from making acquisitions.
Speaking of antitrust law, Facebook and Google Up to four new lawsuits are pending in the USA by the end of January, which are directly related to the dominance of the internet economy in social media or in search.
Foreclosure acquired Relaxed for $ 27.7 billion.
FCC Chairman Ajit Pai, who reversed the Obama-era net neutrality laws, will step down in January when the Biden administration takes over.
Trump threatened to veto a defense policy law if it did not contain language deprivation Section 230This enables platforms to avoid liability for content.
Reddit revealed for the first time its daily active number of users: 52 million.
LoopMe added Wenda Harris Millard from MediaLink and John Montgomery from GroupM to his data advisory board.
The event marketing platform Bizzabo raised $ 138 million in one of the rounds listed Insight partner advance the future of hybrid personal and virtual events.
DoubleVerify released a suite of publisher tools for managing sales, inventory quality, campaign delivery, and earnings.
Verizon Media is on the way with its own standardized ID solution as a replacement for cookies from third-party providers and an ad-tech consortium Pre-offer Partnership with epsilon to share a universal ID.
The IAB Tech Lab published new technical guidelines for podcast measurement.
Mediterranean Sea has launched a tool to expand TV reach in order to capture deduplicated target groups on OTT.
In the media
Attention, podcast market: Amazon is in exclusive talks to buy podcast network Wonderful for more than 300 million US dollars an important entry into space.
Another shock at Disney:: Craig Erwichwho oversaw the original programming at Hulu will also oversee for six years ABC Entertainmentas a past president Karey Burke changes to 20. Television (formerly 20th Century Fox) as President.
discovery is the newest network to launch a streaming service with a free tier for $ 4.99 and an ad-free tier for $ 6.99 – and yes, it is called Discovery +.
ViacomCBS will sell book publisher Simon & Schuster to Penguin random house for more than $ 2 billion in cash.
Twitter is restarting its screening program and accepting six main account types: Government, Business and Nonprofits, News, Entertainment, Sports, Activists, and Influencers.
NBCUniversal will use FreeWheel to guide the advertising decision across the entire portfolio and has expanded its partnership with Foreclosure.
AMC networks appointed Aisha Thomas-Petit as a representative for diversity, justice and inclusion.