Movers & Shakers: CVS, McDonald’s, Nike, Apple and more
In the pitch
The US Navy extended VMLY & R ‘s agency for record contract for another five years in his $ 455 million account.
Denny’s called anomaly as a creative agency of recording after working with EP + Co since 2013.
The home depot called BBDO as his new AOR; and MassMutual appointed Gray as a creative agency of the record.
Hershey Co. typed Horizon Media as the AOR for its US candy business.
Texas electricity supplier TXU Energy appointed RPA as an agency of recording for strategy, creative and digital work.
Omnicom’s consulting company Believe acquired a majority stake in digital marketing consultancy Areteans.Omnicom also launched the Omni Health data platform for clients such as Pfizer, Johnson & Johnson and Merck.
Bold Orange Company acquired Three deep marketing to combine content, digital media and Salesforce functions.
Cantar acquired market intelligence company counter by Vista Equity Partners.
Production company based in Toronto FELA, Co-founder of director Julien Christian Lutz (aka director X) and executive producer Taj Critchlow, has expanded into the United States
The many recruited rapper Big Freedia to advertise about 30 remote vacancies at the agency on Instagram.
Martech platform I come to Media Network Partnership with Gallery media group, Home of PureWow and ONE37pm publications, to content.
KFC US chief marketing officer Andrea Zahumensky resigns from yum! Brand chain.
Coca-Cola Co. appointed Restaurant Brands International as VP Global Head of Design Rapha Abreu As the global vice president of design, he became the first Latin American to hold the company’s highest design position.
TBWA Chiat Day New York promoted president Nancy Reyes to the Chief Executive Officer and TBWA Media Arts Lab called Amanda Feve as the new global CSO.
RG / A. typed Tania Secor as the agency’s first female CFO.
Wunderman Thompson typed Audrey Melofchik oversee all activity in New York, including Wunderman Thompson Health.
Weber Shandwick appointed Tom Beckman as the first global chief creative officer Robyn Adelson as Chief Strategy Officer for North America, Jim Paul as Chief Creative Officer in Chicago, Detroit, Minneapolis and St. Louis, Angela Mears as Executive Creative Director of the West Coast Region and Vitor Elman as creative director for Latin America.
Kelly Abcarian joined NBCU as an EVP of measurement and impact.
BBH New York dedicated former MTV exec Amani Duncan as president and promoted Tom Callard to the Chief Strategy Officer.
CBS News Vet Kimberly Godwin was appointed president of abc news This makes her the first black executive to operate a broadcast news network.
Clubhouse typed Wasserman exec Sean Brown as head of the sports partnerships.
NielsenHead of audience measurement Scott Brown goes to participate Experian.
Disney Advertising Sales called Adam Monaco as EPP, Lauren Benedict was promoted to SVP and Christina CareyDunleavy becomes VP, Commercial Operations, for a new Multicultural Solutions division.
Digital creative agency Unfold rented Brett Bimson as creative director and Andrew Page as director of digital marketing.
Zefr appointed Kelsey Garigan as EPP, Head of North American Sales.
Razor fish hired T3 vet Angela Yang as VP of Business Development and Incubeta appointed Tom Smith as US Marketing Director.
Dentsu exec Max Cheprasov has been appointed CEO of Ubersuggest.
Denver based agency LRXD called Kimberley Bates Head of the agency’s new FutureIQ Lab as CMO and chief futurist.
Kobe BryantEstate and Nike ended her contract after an 18-year partnership.
Procter & Gamble will hike prices for baby products, adult diapers, and feminine care brands in September, spearheading higher costs for raw materials like resin and pulp.
Apple announced a new line of iMacs with the M1 chip in a rainbow of colors, new iPad pros with M1, a new Apple TV 4K, and a purple iPhone 12.
MC Donalds Partner with K-Pop Sensation BTS for a celebrity-inspired meal of a 10-piece chicken McNuggets, medium-sized french fries, a cola, and two new dipping sauces: sweet chilli and cajun.
CVS launched #OneStepCloser, a TikTok challenge with UM and Reprise, to promote the suitability of the COVID-19 vaccine for all adults in the United States. The campaign features an original song by Domino Saints and calls on people to share where, when and with whom they were vaccinated.
Jimmy Johns celebrated April 20th with a livestream “Wake ‘N’ Bake (some bread)” with a guided “Breaditation” hosted by comedian Rob Huebel, with the chance to win a beanbag “Jimmy Chips”. Fast food chain Krystal In addition, the 4/20 streaming service Crave TV was launched on Instagram, YouTube, Facebook, and Twitter, offering $ 4 off $ 20 on delivery through April 24.
District farm is the official marketing partner of esports series Shrugging rivals North America.
Thomas’ English muffins released a limited edition Cinnamon Bun flavor.
HBO and engine celebrated Game of Thrones’ 10th anniversary with a social campaign that spawned GoT-inspired avatars from fans.
Smashburger entered the chicken sandwich wars with a flavorful crispy chicken sandwich.
Just eat Instant Ramen released a special “HODL NOODLE” for crypto traders to celebrate Doge Day.
Carl’s Jr. and Hardees are auctioning off two pairs of athletic shoes designed by Dominic Ciambrone, also known as The Shoe Surgeon, and are donating proceeds to Stars for Heroes, a fundraiser for military organizations.
Silk offers free climate advice to ease environmental anxiety for Earth Day.