Movers & Shakers: Burger King, Coca-Cola, Facebook, TikTok, and more

Agency news

Avocados from Mexico selected GSD & M as its record keeping agency. The company worked with GSD&M for years in a row on its Super Bowl ads before moving to Energy BBDO in 2018.

Inspire Brands, the owner of Arby’s, Buffalo Wild Wings and Dunkin ‘, selected Publicis Groupe as its media agency. Publicis created Inspire Media Engine, a media strategy team, to manage the account.

The Washington Football team selected Code and Theory as their agency partner to initiate the next phase of rebranding, including the selection of a permanent team name.

You & Mr Jones’ Gravity Road launched a gaming and sports marketing practice in their New York office.

On road

Havas Creative North America hired former SVP Bria Bryant from MSL to be the communications manager.

Channel Factory promoted Chief Commercial Officer Jed Hartman to President and named Jeremy Haft as Chief Revenue Officer. Haft was previously Amobee’s SVP for North America sales.

Joshua Weaver has been named the Trevor Project’s first vice president of marketing. He will report to Calvin Stowell, the organization’s chief growth officer. Weaver most recently was Director of Media Strategy at Thrive Global.

Jeremy Miller has been promoted to EVP, Global Chief Marketing and Communications Officer at McCann Worldgroup. Miller joined McCann Worldgroup in 2012 as the EVP / Global Chief Communications Officer.

Gupta Media hired Pat Arnold as Creative Director and Dylan Hackley as the first Director of Marketing Communications. Arnold and Hackley will both report to CEO Gogi Gupta.

Adswerve hired Tracy Tobin as the company’s first chief people officer, who led the growth and development of its employees. Before that, Tobin was Vice President of Human Resources at The Integer Group of the Omnicom Group.

Research tech firm Lucid named Deborah Elam its newest board member to help the company prioritize diversity, equity and inclusion.

The design agency HUSH has appointed Doberman and reactor veteran Michael Burkin as Director of Growth.

The direct marketing agency Belardi Wong has reached its milestone of more than 300 customers and hired 14 new employees.

Brand buzz

Uber bought Drizzly alcohol delivery service for $ 1.1 billion, and Burger King is testing a new reward-based loyalty program through the company’s digital platforms. Speaking of food, Popeye’s has put its first fish sandwich on its menu.

TikTok and Universal Music Group have signed a global license agreement that gives the social media platform access to Universal’s artist catalog.

The shoe brand Vans presented a creator-oriented livestream program “Channel 66”.

Forever

Facebook has given public health officials $ 120 million in advertising credits to support their COVID-19 vaccination campaigns.

Ten independent advertising agencies have teamed up to create Building Leaders and Creators (BLAC), an eight-week, paid distance internship program for black creative thinkers.

Procter & Gamble will sponsor the inaugural class, which will work on P&G branding and promotional assignments.

Coca-Cola introduces a 13.2-ounce recyclable bottle made from 100% recycled plastic.

Comcast’s RISE Investment Fund will provide $ 5 million in grants to BIPOC’s own small business.

SheaMoisture launched a $ 1 million investment program in support of black men.

BBH New York will host Bam Burner, its first ever global live discussion on black-owned small businesses, on February 12th. Amani Duncan, President of BBH NY, will host the virtual panel with special guest Wyclef Jean.

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