Movers & Shakers: Amazon, Uber, Microsoft, Walgreens and more

Agency news

Dentsu predicts that global ad spend will not return to pre-pandemic levels until 2022 and is expected to increase 5.8% by 2021.

Scotts Miracle-Gro called VaynerMedia as his agency of recording for creative and media, and Safelite AutoGlass called FCB Chicago as his creative agency of the record.

JM Smucker Co. expanded his relationship with Publicis GroupAppointment of the holding company as a registered omnichannel marketing agency.

The one club for creativity started the Fusion Awards Celebrate agencies that promote diversity and talent in underrepresented communities.

McCann Worldgroup’s MRM Partnership with Startup Studio Accelerator Founder factory.

On road

Walgreens typed former Starbucks boss Roz Brewer As CEO, she is the only black woman to run a Fortune 500 company.

VMLY & R Commerce promoted Debbie Ellison to a new role: Global Chief Digital Officer.

VaynerX called Marc Yudkin as the first global COO.

Wave maker called Dennis Potgraven as the first US head of strategy in over two years.

Arnold and Have media appointed Curiosity Lab founder Michael Tennant as an entrepreneur in residence to foster empathy throughout the agency’s work and culture.

Team one appointed 72andSunny alum Jessica Sinn as managing director of growth.

W2O Vets in the health industry tapped Jo Ann Saitta as global chief digital officer Mark Mendell as the EVP of the innovation of the health platform and Larry Mickelberg as group president, technology and commitment.

FCB health Jacqueline Lovelock will lead a new health practice R / GA as managing director. R / GA Portland also typed Kim Laama VP, ECD heads the creative department.

curiosity has three new co-owners: President and Chief Client Officer Trey dishes, Head of the Design Department Jeff Warman and Chief Development Officer Ashley Walters.

ONE rented Christine Villanueva as US chief of security reporting to the US CEO, Lynn Lewis.

Merkle called Liz Rutgersoon As Chief Media Officer of Merkle Americas, a new role focused on performance media.

Celeste Hubbard and Amaris singer have joined mother as “Head of Mothering” (whatever that means) or as Head of Strategy.

co: collectively typed Derek Newberry as a leading strategist in his organizational and cultural design practice. Jamie Hall will lead to customer loyalty and Amanda Ginzburg will monitor business development and growth.

Digital Marketing Agency Croud appointed Andrew Sandoval as vice president for available media.

Ntooitive digital made three settings: Tony Dawson is general manager for technology, Don McCoole is VP of Sales Engineering, Jon Denton is VP of Sales and Phil Turner is a senior director for small and medium-sized businesses.

VCCP New York typed Ray Del Savio as an ECD.

Data protection pulse

Google Agreements have been made with French newspapers to pay them to display their content in online searches.

Speaking of which Googleclaims the tech giant ad targeting technology FloC95% are as effective as cookies, in which the browsing history of the user is analyzed and divided into groups based on surfing habits.

Facebook The decision whether the former president Donald TrumpThe account can be restored in the new supervisory authority.

A federal judge ruled against an application for reinstatement Speak after Amazon has removed the social media app from their web hosting services.

The trade desk has submitted its open source network Unified ID 2.0 for approval by the industry organization Partnership for Responsible Addressable Media (STROLLER).

Countdown to the big game

Miley Cyrus is the first headliner NFL TikTok tailgate at Super Bowl LV.

Volvo will be giving away $ 2 million in cars if either the Tampa Bay Buccaneers or the Kansas City Chiefs score a security on Super Bowl Sunday.

Fans can buy a cardboard cutout to sit in the stands of the Super Bowl NFL.

Brand buzz

Amazon offered to help Biden administration with COVID-19 vaccination efforts. And Google will donate more than $ 150 million to vaccine education and distribution, and will open its sites as vaccination centers.

Some brands benefited from the blow of the pandemic. MicrosoftRevenue grew 17% year over year to $ 43.1 billion. The demand for cloud services, PCs and Xbox increased. Maybe more surprising LVMHThe company, which owns luxury brands Louis Vuitton and Dior, rose 18% in the fourth quarter.

Over more than 180 laid off Postmates Employees two months after acquiring the $ 2.6 billion grocery delivery service in November.

PepsiCo has teamed up with Beyond meat to make a new line of plant-based snacks and beverages.

coke replaced its label with positive messages that people can share with loved ones in a packaging campaign in Europe 72 and Sunny Amsterdam.

Kraft Mac & Cheese launches a pink Mac & Cheese dish that tastes like candy for Valentine’s Day.

And Outback steakhouse released a limited athleisure line with its signature steak and bloomin ‘onions.

DTC razor brand Harry’s launched its latest expansion: headquarters, a new brand of scalp care for women.

Firefly launched the industry’s first advertising campaign on Teslas with luxury brands Swarovski and David Yurman.

Forever

Citibank retains its sponsorship Justin Thomas After using a homophobic bow on the course, the golfer pledged to work with Thomas, who has agreed to donate a “significant portion” of his income to LGBTQ charities.

Mazda Foundation will donate $ 450,000 in grants to Orange County’s Second Harvest Food Bank, North Alabama Food Bank, FUSE Studio, and AVID Center.

Vans launches its “Foot the Bill”, which helps small businesses make bespoke shoes and clothing and receive the proceeds.

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