Movers & Shakers: Amazon, Disney+, Google, McDonald’s, Hyundai and more
Believe, Omnicom’s global boutique consulting firm, expands to Los Angeles.
Financial management platform for agencies in Melbourne accountability expanded into the USA under the new President Judd Rubin.
Mering has been appointed Visit SLO CALRecord agency for brand strategy and development, media and creative.
McKinney was named Stop & ShopRecord agency for advertising, strategy consulting, creative campaign development and production.
Grove Collaborative selected Camp + king as his agency of record.
Communication holding group MTM choice acquired Syndicate X design, which will be merged with Sub Rosa and led by Syndicate X founder and CEO Hunter Tura.
The Ad Council Raised $ 37 million for a vaccine trust campaign from donors including Bank of America, Google, and YouTube, and Pereira O’Dell and Omnicoms Alma DDB and Dentsu Health agencies.
Ogilvy appointed James Kinney as Global Chief Diversity, Equity & Inclusion Officer and Chief People Officer for North America and McCann Worldgroup promoted Chief Diversity and Engagement Officer Singleton Beato to the new role of Global EVP, Chief Diversity, Equity and Inclusion Officer.
Bed bath in addition appointed two new marketing directors: Ex-Target Exec Kristi Argyilan as SVP brand innovation and Jim reath as SVP of Marketing.
Ricky Strauss left Disney after nine years with the company, most recently as president of programming and content curation at Disney +. Joe Earley will take over his role.
Univision typed Special woman, formerly head of advertising sales for Turner Networks, as president of advertising sales and marketing.
Facebook appointed former Obama official Roy Austin Jr. as vice president of civil rights to curb toxic language and racism on the social media platform.
Cordial Hanks Joyce Karel has been named the company’s first chief commercial officer
Anchor worldwide typed Aria McManus and Lawrence Wang as associate creative director or copywriter.
Generously, a digital transformation agency, announced that it has named Melinda Ramos as VP of Learning & Diversity.
Digilant welcomed Katie Gargano as Product Marketing Manager, a new role for the company, and Matt Mahgerefteh as Analytics Manager.
Motor digital Appointed Mike Kingsborough as design director.
Perry Fair was named to the brand new role of EVP, Global ECD, Director of Entertainment, for McCann New York.
Warner bros. named former Universal Pictures exec Josh Goldstine as the new President of Worldwide Marketing.
Podean tapped Merkle’s Amazon and eRetail tour Danielle Waller for a new role, global media director.
Alkemy X. called Victoria Venantini as Vice President of Business Development responsible for the animation and design of Alkemy X.
GoFundMe hired the former global marketing director for Airbnb Experiences Musa Tariq | as the new Chief Marketing Officer.
Qubit promoted Tracey Ryan O’Connor to the Chief Revenue Officer.
Doner chose Julio Desir as SVP, Group Creative Director, Johana Olivera, VP Brand Leader, and Christina Gay, VP, Finance Director.
Gannet typed Spencer Mandell for the new role of Executive Creative Director to transform popular news brands like USA TODAY, Indy Star and Cincinnati Enquirer into subscription-run pubs.
Former Wieden + Kennedy exec Nicole Brandell joined FCB as Chief Strategy Officer in Chicago.
Next glass, which makes software for the alcoholic beverage industry, was discontinued Tisha Hulbur as the company’s first CMO.
Critical mass promoted Andrea Lennon and Sara Anhorn to President and Chief Talent Officer respectively.
Kinesso, tapped Tracy Young Lincoln for the newly created role of Chief Client Officer.
In the media
Ulta Beauty launched a retail media network and partnered with Epsilon to run programmatic co-branded ads for Facebook, YouTube and ad networks.
strut, a new streaming platform from former Disney and Discovery managers, offers access to dozens of small providers for a subscription fee.
Charter Communications, Qurate Retail and private equity firms Cerberus Capital Management will invest in difficult measurement companies Comscore.
Vevo has signed an agreement with Comcast to release its catalog for Xfinity X1 and Xfinity Flex.
BuzzFeed is to be made public in discussions about a SPAC.
Deezer Brand Solutions, the ad sales arm of music streaming service Deezer, has launched sponsored editorial playlists where brands can curate playlists for subscribers.
Disney + exceeded Netflix According to Apptopia, it was the most downloaded video-on-demand app for entertainment in the US in 2020, reaching 45.2 million downloads versus 44.7 million on Netflix.
The downloads for messaging apps such as rumble, MeWe, CloutHub and telegram These are aimed at conservative users and, according to Axios, are securely encrypted after the Capitol Uprising.
Last year, OZY The company had sales of $ 50 million, making it profitable for the first time in its seven-year history.
Univision will launch PrendeTV, an ad-supported, free streaming service for the Hispanic market.
AT & T. discontinues its streaming service AT&T Now and merges it with AT&T TV.
Down in DC
While the aftermath of last week’s uprising continues in the capital, the right-wing social platform is Speak, with whom the attacks were planned, sued Amazon for anti-trust reasons for banning the app from their servers.
After Trump was banned from his platforms indefinitely, Facebook said it would also remove any content that mentions “stop the steal” in relation to unsubstantiated allegations of election fraud.
Former Facebook Product Management Director Rob Leathern has moved Google as VP for product, data protection and data protection.
GoogleThe most recent antitrust challenge comes from rumble, a conservative YouTube competitor who accused the company of abusing its monopoly power over search and mobile devices.
Outgoing President Trump signed an ordinance banning transactions with eight Chinese apps, including Tencent Alipay.
Consumer association, a Dutch consumer protection group, is suing the country’s data protection authority for taking more than two years to address a data protection complaint Googleargue that the EU system for handling data protection cases is flawed.
Twitter acquired Uneo, a full-service creative agency that will bring them to work in-house along with their design and research teams.
IAS, a digital ad review company Amino payments, a provider of programmatic advertising transparency.
Amazon Marketing Cloud, as the e-commerce giant calls its data clean room for data protection-compliant measurements, has opted for advanced beta tests.
Open AP Introducing a supply side platform to further automate linear TV buying.
Howl Business pages can now show whether people maintain social distance and wear masks in their facilities.
DoubleVerify made its “Brand Aptitude Levels”, which advertisers and publishers can use to customize their brand security controls, widely available.
Mailchimp Purchase of a B2B SMS startup ChatitiveVerve Group acquired Nexstar’s digital video ad tech platform, formerly known as LKQD, and Ironsource acquired ad measurement company Soomla.
LoopMe and Unity ads has started a partnership that makes advanced creative campaigns available through the LoopMe marketplace.
The fried chicken wars are back. KFC and MC Donalds are the newest fast food giants to include fried chicken sandwiches in their menus.
Lunchables launched Leave It to Lunchables, a loyalty program that mothers can use to earn rewards such as cash for coffee runs, school supplies, and film rentals. Mothers can also take the chance to win $ 10,000 in free groceries and deliveries for a full year
Countdown to the game day
Super Bowl 2020 $ 450 million in advertising revenue generated, $ 100 million more than in 2019, which, according to KANTAR, is due to the average cost of a 30-second in-game ad, which is up 9% from five years ago .
Truist announced that it will be an official retail bank for the NFL.
Hyundai won’t advertise at the Super Bowl this year, making it the most famous brand to end their multi-year Super Bowl streak. But Frito-Lay will return with a Super Bowl commercial for Cheetos and Doritos. Fiverr, Vroom and Scotts Miracle-Gro will run their first Super Bowl ads this year. .
Rocket mortgage The Super Bowl Squares Sweepstakes returns for the Super Bowl LV. Two grand prize winners will receive a $ 500,000 award that can go to a home. A player will also be awarded $ 50,000 each time their score changes in the game.
On D & I.
Youtube Uses $ 100 Million from the # YouTubeBlack Voices Fund to Create Global Scholarship Program for Black Creators.
The Richards Group has partnered with Do What Matters, a strategic business consultancy, to implement its Diversity, Equity and Inclusion (DEI) initiatives after the company lost key clients this year after founder Stan Richards made racist comments.
Kimberly Drew and Jenna Wortham, co-editors of the visual anthonology Black Futures, take over Facebook‘s Lift Black Voices as the first guest curator for three weeks starting January 11th.