Movers and Shakers: Silverbean Appoints Vice President to Spearhead US Launch
Affiliate and partner marketing agency Silverbean has announced its expansion into the US market with the appointment of Sarah Beeskow Blay as its newly created vice president in North America.
Sarah has experience in the affiliate sector with previous leadership positions at Awin Global and ShareASale. She will focus on building the agency’s business in the established US and Canadian markets, hiring the right talent, and delivering a great client experience.
What is Silverbean’s strategy?
The launch is part of the agency’s global expansion strategy. It follows CEO Neil Robbins’ recognition of growing demand from US e-commerce brands looking to expand their business to the Europe and APAC regions. Silverbean, which already has senior executives in the UK and Australia, will aim to provide US brands with high performance services that will enable them to pursue cost-effective growth strategies in these areas.
In addition, Louise James, Head of Affiliate Marketing, has been promoted to Global Associate Director, who drives the brand’s unique delivery model for global customers. She will work closely with Annabel Gray, Sarah and Silverbean Associate Director for Australia, to ensure clients have an integrated approach to their global strategy and implementation.
Sarah said: “I am very excited to be joining the Silverbean team! As global e-commerce continues to grow exponentially, we see increased demand from brands in North America with a desire to expand their reach into new regions.
“I am very excited to be part of the solution to provide these brands with an exceptional service option that will enable them to further expand their marketing efforts.”
It is promising to see so many moves in the affiliated industry and after the release of the The Latest Affiliate Marketing From IAB: Australian Industry ReviewIt is clear that the canal is growing and growing!