Movers and Shakers: GENIE, Uberall, TabMo, Landor & Fitch and more

The mobile marketing industry is constantly changing, and that is true for both people and technology. Mover & Shaker is our regular feature of the hottest hires in the industry so you can keep track of who has joined which company and what they are doing there.

(LR) Sir John Hegerty, Gordon Andrade, Amal Atallah and Olivia Dale

Sir John Hegarty joins GENIE as chairman
The automated talent agency GENIE has named Sir John Hegarty as its new chairman.

Hegarty joins GENIE to further solve the creative industry’s greatest challenge: creative companies and freelancers can manage independent, distributed talent more effectively. As agencies and companies face the practical challenges of adapting to a post-COVID 19 environment, GENIE strives to provide the infrastructure of the new creative talent economy by removing the barriers between talent and work.

He will get to work immediately to further build GENIE’s momentum and gain unparalleled insights into creative talent and top quality corporate governance.

He said, “In the past 20 years, the creative industry has changed seismically. Part of this change is the growth in the number of freelancers who are enabling companies and individuals to work faster, smarter, and more efficiently. Having access to this talent quickly and effectively is vital. GENIUS is the answer.

“Their technology and years of experience deliver world-class creative talent. They serve both creative ambition and business growth. Future-winning companies in all industries will be the ones who can access the best talent faster and more efficiently than theirs Competitors. “

Uberall appoints Popp as Chief People Officer and appoints Andrade as VP Brand Marketing
Uberall, the leading provider of ‘Near Me’ brand experience marketing solutions, has promoted Anja Popp to Chief People Officer and welcomes Gordon Andrade as VP Brand Marketing.

Popp joined Uberall in 2019 as VP Human Resources. In her new role, she will not only be responsible for global recruiting, employee relationships and human resource policy development, but will also drive innovative approaches for HR and make strategic contributions that will act as key stakeholders in shaping the future of Uberall.

“Because of Uberall’s good reputation, we are attracting more and more highly qualified candidates from all over the world, with more than 40 different nationalities already represented in our teams,” said Popp. “I intend to continue this trend and will work hard to maintain Uberall’s high levels of employee satisfaction and high-performing corporate culture.”

With over 20 years of experience, Andrade has helped emerging brands establish themselves in high-growth markets. He worked for the advertising agency DDB in India and in several markets in the Middle East before moving to Al Salam Bank Bahrain as Head of Marketing and Corporate Communications. and later worked as general manager of the brand and marketing agency Elfinale.

“I look forward to working closely with Uberall’s seasoned and creative leadership team to build Uberall’s overall branding strategy and continue to build awareness and market position as our global growth continues to accelerate,” said Andrade.

Landor & Fitch promotes Atallah to general manager
Landor & Fitch, the global brand transformation company, has announced the promotion of Amal Atallah to general manager of its London studio.

Atallah has over 18 years of experience leading large research brands and experience projects for some of the world’s largest brands including Accenture, Covestro, PepsiCo and Nestlé. She previously worked in management consulting for a number of clients in the MEA region before joining the Landor Dubai team in 2011. In 2014 she moved to London and led the regional customer service teams & Fitch London before being appointed General Manager of Landor.

“The London studio is full of unrivaled multidisciplinary talent and I look forward to leading the team as we deliver exceptional brand transformation to our global clients,” said Atallah.

Dale has been named Agency Sales Manager at TabMo
Mobile-first agency TabMo has named Olivia Dale as its new agency sales director as she continues to expand her team to meet growing demand for their cross-channel advertising platform, Hawk.

Dale, who previously worked for programmatic media operator MiQ, will be responsible for growing some of TabMo’s key network media agencies. In this role, your client teams at these agency partners are supported to ensure that they are maximizing the technical benefits of Hawk and leveraging TabMo’s expertise. She will also advise advertisers on cross-channel strategies as they continue to take a more unified approach to media planning and addressability in a world without third-party cookies.

“TabMo has the future firmly in view; Because of its forward-thinking culture, the company has already addressed industry issues such as a world without cookies and the need to connect all advertising channels, “said Dale.” This is a great opportunity to work with agencies to ensure they benefit from TabMo’s team and technology to deliver effective campaigns for their clients that reach the right consumers – wherever they are. “

Venture Forge is recruiting Kahn and Ross
The British Amazon agency Venture Forge has added two new Amazon account managers to their team. Both will lead, manage, and implement Amazon strategies in the global marketplace to support brand growth for Venture Forge’s customer base.

Michael Kahn will join the team as Senior Amazon Account Manager and will work remotely from Israel. Kahn previously held a position at the online marketplace agency Active8. He previously created and sold private label products through Amazon. In his previous position, Kahn helped a first aid brand and manufacturer at Amazon Vendor, tripling the brand’s annual sales to £ 1.75 million.

Sam Ross will serve as Amazon Account Manager for West Yorkshire. Ross also brings his own brand growth experience to the role after building and building his Generation Skincare brand into a number one Amazon bestseller.

“We are very excited to welcome Michael and Sam to the Venture Forge team after a significant period of growth for the agency,” said Andrew Banks, CEO of Venture Forge as a go-to-Amazon specialist. ”

Patel joins Inurface’s advisory board
Experimental Technology Business Inurface Group has appointed Naren Patel to its evolving corporate advisory board.

With over 20 years of experience leading activities in the technology and media industries, Patel will drive growth and support the management team as it evolves. At the same time, Patel is working on the surface in the DOOH (Digital Out-of-Home) and advising retail environments.

“We are very excited to see Naren in the surface media. Naren’s knowledge of the DOOH industry and his 20 years of experience in the technology and media industries will be invaluable to the Inurface team. “Said inurface CEO and Founder Josh Bunce. says yes to Kathuria
Audience loyalty specialist has appointed Karl Kathuria as Customer Solutions Director.

The former Head of Digital Delivery at BBC World Service will lead the customer relationship strategy and manage the design, development and production of’s solutions to reflect customers’ needs for broadcast and streaming markets.

“I’ve been working with as a consultant for a while and I’ve always been impressed with the technology and the people. I’m incredibly excited to take on this new role,” said Kathuria. “The Team I. I work with experts from a wide variety of fields, including development, design and customer relationships, who are perfectly positioned to grow with the company as we continue to realize our ambitions.”

Zinc Media Group names Westbury an MD
Damon Westbury becomes the new CEO of the television and content creation group Zinc Communicate.

Westbury, who previously ran The European Broadcaster Exchange and previously held senior commercial roles at Clear Channel, Microsoft Advertising,, Carlton and Fox Kids, will drive the growth and repositioning of Zinc Communicate.

“With such a deep and rich experience in creating really thoughtful, factual content, I couldn’t be more excited to partner with our partners, brands, and our brilliant team to leverage Zinc Media’s extensive expertise to deliver premium branding purposes -Editing and trust combine storytelling to create really great content, ”said Westbury.

Artsy welcomes Lamvik as VP of Growth Marketing
Artsy, the online marketplace for buying, selling and discovering art, hired Robert Lamvik as VP of Growth Marketing.

In this role, he will help unlock the platform’s full potential by expanding the user base of more than 2 million art collectors and sellers and better connecting the two by scaling paid marketing, optimizing lifecycle marketing and creating new growth opportunities with high impact discovered.

Lamvik brings his creative vision, coupled with data-driven experience, to the team. He joins Artsy from PlayVS where he led growth and marketing, helping bring sport to high schools and colleges across the country. Prior to this position, Lamvik held global leadership roles at both Headspace and Spotify, where he focused on subscriber growth initiatives in both product and marketing areas

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