Movers and Shakers: ELVIS, TabMo, Cavai, LiveArea and more

The mobile marketing industry is constantly changing, and that’s true for both people and technology. Movers & Shakers is our regular feature after the hottest hires in the industry so you can keep track of who has joined which company and what they are doing there.

(LR) David Whitehouse, Kayode Ijaola, Anna Enerio and Yannick Valentini

Two executives join LiveArea
Global customer experience and trading agency LiveArea has added two new executives to its North American leadership team to support the agency’s growing capabilities.

Michael Maione takes on the role of Area Vice President of Growth. He joins LiveArea from Publicis Sapient, where he spent more than 10 years, most recently as vice president and client executive at Fortune 100 brands.

LiveArea also includes Anjum Merchant, Area Vice President Program Delivery. Merchant has led global delivery teams at a variety of companies including Accenture Interactive and AAXIS. Most recently, he was Senior Director for E-Commerce at Gorilla Group.

“The expertise and talent that Michael and Anjum bring to LiveArea will be invaluable as we expand our capabilities, drive growth in new markets, and enhance our delivery with leading design and technology to differentiate our customers,” said Jim, President of LiveArea Diener.

Healthware welcomes Valenti
Global consulting and digital health company Healthware Grouph has named Yannick Valenti from the company’s UK office as director of digital strategy and loyalty.

Valenti has worked with clients such as Roche, Pfizer, Bayer, Novartis, Takeda and Celgene in therapeutic areas such as oncology, multiple sclerosis, precision medicine and rare diseases. He joins Healthware from Ogilvy Health, where he was Digital Strategy Director for three years.

“I am excited to be part of the Healthware family, a group committed to the latest advances in digital health and innovation, and look forward to combining rigorous digital strategies and loyalty skills to help pharmaceutical brands move into the future of health. ” said Valenti.

Feed promotes Lloyd to CEO
The independent digital marketing agency Feed has promoted Alicja Lloyd to Global CEO.

Lloyd, with over 21 years of industry experience, originally joined Feed in 2018 as its first Client Services Director and was promoted to Managing Director Europe, Deputy CEO and now Global CEO. Prior to joining Feed, Lloyd was Client Director at Digitas and previously spent five years at Critical Mass.

“We learned a lot about business and leadership over the past year. I’m so proud of the team we have at Feed and I’m passionate about leading the business through our next chapter, ”said Lloyd.

Frequency announces marketing director
Frequence has appointed Anna Enerio as the company’s Marketing Director.

Enerio has more than two decades of marketing experience with a focus on branding, product marketing, digital marketing and marketing analysis. Prior to joining Frequence, she was the director of marketing at PARC, a Xerox company, where she oversaw all of the company’s global marketing efforts. Enerio also held senior positions at SanDisk and Kodak.

“Frequence has set the standard for marketing software innovation by providing traditional media companies with a seamless way to put together integrated product offerings and then deliver those offerings through a single workflow system. It is an honor to join this talented team, ”said Enerio.

ELVIS promotes Whitehouse
The creative agency ELVIS has promoted David Whitehouse from the position of Business Director to the newly created role of Client Services Director.

Whitehouse came to ELVIS as a trainee in 2010 and has done so Since then, he has led many of the agency’s most successful client endeavors, including the multi-award winning Cadbury Premier League Initiative, the has increased the ROI compared to the previous year.

“Moving from graduate to Client Services Director at ELVIS was an incredible journey and proof of the company’s focus on growth and development. I’m really excited to lead an incredibly smart and talented team, and I look forward to giving others the same support that I’ve had. My focus will be on further strengthening our already industry leading customer relationships and leveraging them to develop bolder, more focused creative work, ”said Whitehouse.

Cavai is recruiting Cutbill
Cavai has appointed a conversational advertising cloud Stephen Cutbill as VP, Global Partnerships.

Previously, Cutbill UK was Managing Director at Hubvisor, an ad tech provider that helps digital publishers optimize sales strategies. He began his career at News International and Future Publishing before joining a number of leading digital media companies including Adconian Media Group, MediaMath, OpenX and TripleLift.

“I can’t wait to join the creative and innovative team at Cavai. Raising awareness and educating buyers and sellers about integrating conversational ads into their planning and monetization strategies is critical in today’s fast-paced landscape. Conversational advertising is rapidly gaining traction as a channel as audiences can interact with brands in a respectful way – which increases both trust and engagement, ”said Cutbill.

Mediafly appoints two new members
Mediafly, a sales enablement technology company, has announced the appointment of two new members to its advisory board, Mary Shea and Mark Ebert.

Shea recently joined Outreach, a Seattle-based sales engagement platform, as Vice President and Global Innovation Evangelist to investigate the changing relationships between buyers and sellers and help companies tackle today’s increasingly complex sales technology landscape. Prior to Outreach, she was a senior B2B sales industry analyst at Forrester, advising Fortune 500 companies on developing and executing effective sales strategies. Shea is also a member of the Advisory Board of Start-Out, a The non-profit organization focused on increasing the number, diversity and impact of LGBTQIA + founders and executives.

Ebert is Senior Vice President of Sales at 6sense, a San Francisco-based account engagement platform, where he leads the company’s sales, revenue, and activation teams. A veteran in corporate marketing, sales, and advertising technology, he has over 15 years of commercial experience helping companies achieve measurable sales results. Under his leadership, 6sense recorded sales growth of over 100% for three consecutive years. Prior to 6sense, Ebert led corporate sales teams at Responsys, which took over Oracle Marketing Cloud in 2014.

“Mediafly’s unwavering commitment to building a culture of talent, innovation and customer success is what drives the company’s continued growth. With Mary and Mark joining the Advisory Board, Mediafly will add another level of thought and vision to the company’s leadership team to ensure we can continue to deliver immediate results to our customers and further differentiate ourselves in the marketplace, “said President and COO of Mediafly, John Evarts.

Ijaola joins TabMo
Mobile-first company TabMo has appointed Kayode Ijaola as Head of Platform Operations.

Ijaola comes from the programmatic media operator MiQ, where, as Group Trader Manager, he led the team responsible for the UK’s largest agency holding groups. Previously, he was responsible for delivering and executing programmatic campaigns for clients at Digital Accelerator Beamly. He previously held a trading role in the digital media market, The Exchange Lab.

“TabMo’s technology is extremely impressive. It has many unique features including pedestrian metrics, true omni-channel without siled, and a creative rich media design tool. It’s complex and powerful, but easy to use. It is clear that it was designed for digital marketers and real-world scenarios. This role is a great opportunity to ensure customers get the most out of the platform and run highly effective campaigns. Join a like-minded team and work together to achieve our goals as the advertising industry continues to change and evolve, “said Ijaola.

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