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Most Realtors Aren't Using The Right Theme On Their Real Estate Websites

Oct 22

Choosing a professional real estate WordPress theme for your business can be both exciting and daunting. Knowing you have the best Content Management System (CMS) in WordPress gives you confidence, but selecting the theme to showcase your website is another story.

There are potentially hundreds if not thousands of decent-looking real estate WordPress themes to choose from, but your competitive nature won’t let you settle for anything less than perfect. As a result, you’re probably spending way too much time stuck in decision paralysis. 

This is a common issue that affects many real estate agents, both industry veterans and recently-minted agents alike. Worse yet, many of them end up choosing real estate WordPress themes based on their flashy looks rather than important functionalities like Showcase IDX support.  

The reality is that there is no such thing as a perfect real estate WordPress theme. What real estate agents really need is to find a theme that is right for their particular business. This includes selecting themes with advanced functionalities that help realtors grow their business. 

We’ll list out and explain the key features you should keep in mind when shopping for real estate WordPress themes. These helpful tips will hopefully enable you to choose the right theme for your website and start using it to grow your business. 

Quality real estate WordPress themes

WordPress is a free and open-source content management system. The term "open-source" refers to computer programs that have source code that can be studied, modified, and shared. 

This has fostered an atmosphere of openness and sharing, resulting in a warm and friendly community. Furthermore, with additional eyes on the code, faults in the software can be detected and repaired more quickly.

So without further ado, let's get on with our tips on how to select great real estate WordPress themes for your business. All of this is geared toward assisting real estate brokers in making the most of the new website. 

Design that's unique to you, as well as possible interfaces like Showcase IDX, to make your job easier. 

Tips on finding the right theme for your business

  • Deciding on Free vs Premium:
    WordPress themes are available in both Free and Premium (paid) versions. Although all new themes are required to undergo a quality assurance process, finding the right one for your business will take some homework on the agent’s part.

    In general, a paid theme is usually preferable because it will save you time and money in the long run. You won't have to deal with any of the security risks or poor design decisions that free themes are known for.
  • IDX Support:
    IDX (Internet Data Exchange) is a technology that allows you to add property listings from your local Multiple Listing Service (MLS) to your website.

    This feature should either come standard with the theme or be supported by a WordPress IDX plugin like ShowCase IDX.
  • SEO-Friendliness:
    A website that can’t be found in the search engine results is just as good as a website that doesn’t exist. Because so many people use search engines to find local businesses online, search engine optimization (SEO) has become more crucial than ever.

    The Showcase IDX plugin for WordPress was developed with SEO best practices in mind. Showcase IDX is extensively integrated into the WordPress platform, respecting the WordPress codebase and processes, in addition to delivering SEO value to your website.