IKEA launches Buy Back service enabling customers to sell back furniture – Retail Times
After the original launch date was postponed due to the second national lockdown in November, IKEA’s long-awaited buyback service is now available in the UK. The new and innovative service encourages customers to sell back furniture they no longer need and in return receive a voucher that they can spend in the store when they need something. The furniture is resold by the retailer in its Circular Hubs (formerly Bargain Corner) at even lower prices, which gives IKEA products a second life and perfectly usable materials do not end up unnecessarily in the landfill.
Used products returned as good as new with no scratches will be bought for 50% of the original price, while items with small scratches will be bought for 40%. Furniture that is well used with multiple scratches is bought for 30%. For example, customers could receive up to £ 250 for GALANT office cabinets, £ 249 for the MÖRBYLÅNGA table and £ 213 for the MOCKELBY table.
The service is the latest in a series of initiatives by the Swedish retailer to help make sustainable living more accessible and affordable. Encouraging customers to rethink their consumption habits and take positive action to help our planet.
How it works
Products eligible for repurchase include dressers; Office drawer cabinets, small structures with drawers, storage and sideboards, bookcases and shelves, small tables, multimedia furniture, cupboards, dining tables and desks, chairs and stools without upholstery, chests of drawers and children’s products (excluding baby items).
Customers looking to resell their IKEA furniture can visit IKEA.co.uk and submit items for review by completing a simple online quote request. The tool will automatically generate a preliminary quote, and customers will then be prompted to take the fully assembled product and introductory offer to the Returns & Exchanges counter in their nearest store, where they will receive an IKEA voucher. The voucher has no expiration date to encourage customers to only purchase new items when they really need something.
Peter Jelkeby, Country Retail Manager and Chief Sustainability Officer of IKEA UK & Ireland, said: “Households are associated with around 60% of global greenhouse gas emissions and use around a third of the energy and 10% of the world’s water. Hence, small measures taken in them can make a significant difference and why IKEA is so committed to making sustainable living more affordable, attractive and accessible. As one of the largest brands in the world, we recognize our unique opportunity to drive this change.
“We hope to make circular consumption mainstream through the buyback. This makes it easier for customers to purchase, maintain and pass on products in a circular manner.
“As we near our goal of becoming fully circular and climate positive by 2030, we will continue to take bold steps to ensure that by then all IKEA products are made from renewable, recyclable and / or recycled materials. and they should be reused, renovated, restored or recycled according to circular design principles. “
At the same time as the launch, IKEA is also introducing “Pre-Loved Labels” for used items so that customers can get to know the past of an item before they give it a new home.
Dele Anthony returned her HEMNES bookcase through the buyback service, with a personalized pre-loved label describing its unique story
Greg Lucas, Country Sustainability Manager at IKEA UK and IE, said: “Our research shows that there is a great demand for high quality used products. In fact, three out of four would now consider buying Pre-Loved. For many, it comes down to affordability, but sustainability also plays a big role in this decision. Fortunately, 32% of respondents state that the reason for buying second-hand is to extend the life cycle of this item. Over a third (35%) agree that they like articles with a history. For this reason, we test pre-loved labels so that people can get to know the unique past of their furniture before they give it a new home. “
37-year-old Dele Anthony from London is selling her HEMNES bookshelf back to IKEA through Buy Back as she will be moving home soon. She bought the bookcase almost seven years ago and it has since housed some of her family’s most precious items – including engagement and wedding albums, and a picture of her son’s first day in the nursery.
Meanwhile, Leah Baldock, 27, from Warrington, is selling back the BRIMNES double bed she bought at Bargain Corner when she was pregnant with her first baby: “My bed was perfect and we’ve seen our little family grow with it. I have fond memories of cuddling up to my baby, feeding him and letting him sleep in this bed. However, we hope to be able to move to a new house in the summer, and with a growing family wanting to jump to bed with mom and dad in the morning, we need a bigger bed to do that! “.
The Pre-Loved Labels service will initially be tested for a two-week period between May 5th and 15th in the Glasgow, Greenwich, Tottenham and Warrington branches to see if it will roll out nationally.
To get involved, customers can return items that they no longer need via the buyback by filling out an online valuation form before visiting the customer returns department at the above stores. There they have the opportunity to add a pre-loved label that describes the story of their product.
IKEA works with Gumtree
As part of its circular and climate positive ambitions, IKEA has launched a nationwide collaboration with online re-commerce platform Gumtree to promote and promote its reclaimed products online. Shoppers can easily search for available products by simply typing #CircularHub into Gumtree’s search tool. As soon as they have discovered an item of interest, they can reserve it with one click and then pick it up at the associated IKEA store.
Since its most recent launch in October 2020, IKEA has sold over 10,000 recovered items through the platform and served 7,000 customers.
IKEA’s broader sustainability initiatives
IKEA has set itself the goal of reducing emissions below 1.5 degrees Celsius in line with global warming by using science-based targets without the use of carbon offsetting measures.
Despite the disruption caused by the pandemic, the Ingka Group produced 132% more renewable energy in the 2020 financial year than it first used in global operations *. Sales of IKEA’s People and Planet Positive products were particularly strong, accounting for 30% of the total volume of products sold during the year.
These successes are related to several initiatives by the retail group aimed at reducing carbon emissions and helping customers live more sustainably at an affordable price. Plant Balls were launched last year, a plant-based alternative to IKEA’s iconic meatball that has only 4% of its carbon footprint. In October 2021, all single-use alkaline batteries will be phased out worldwide. In April, the Ingka Group also announced a € 4 billion investment (on top of the € 2.5 billion previously invested) to support the transition to using 100% renewable energy across the value chain.