DS Smith Introduces Greentote, the First 100% Recyclable Alternative to Plastic Bags for Grocery Pickup or Delivery
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Greentote is modular, moisture resistant and food safe, and keeps plastic out of the waste stream
ATLANTA – (BUSINESS WIRE) – With more states, counties and cities banning plastic bags, DS Smith, the leading provider of sustainable packaging solutions, is now offering grocery stores and consumers Greentote, the first reusable, moisture-resistant, modular, 100% recyclable container made from renewable resources .
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DS Smith introduces Greentote, the first modular, moisture-proof, food-safe and 100% recyclable alternative to plastic bags for retail grocery pick-up or delivery. (Photo: DS Smith)
The company’s development of the Greentote alternative stems from the fact that stores and supermarkets are responding to the pandemic-induced surge in online fulfillment sales, BOPIS (buy online, in-store pick-up) and third-party grocery delivery services. This may have resulted in more plastic bags ending up in their customers’ homes and ultimately in landfills or worse, on waterways.
Recent surveys have shown that many shoppers say they would likely continue to shop online if items were shipped with less packaging or if more sustainable materials were used. You would also prefer items that come in more recyclable packaging. Greentote offers food retail chains and their customers what they demand: an environmentally friendly, recyclable, reusable and food contact safe solution for the transport of food and goods.
“Greentote is about convenience and sustainability,” said Melanie Galloway, vice president of sales, marketing and innovation at DS Smith North America Packaging. “From placing orders to picking them up or delivering on the roadside, our sustainable, renewable fiber-based bag is tougher than paper, keeps perishable and other groceries organized and safe, and is reusable.”
“Corrugated cardboard is the safest medium for moving goods in our global supply chain, and Greentote takes that trust a step further by making it USDA-safe for food contact,” she said.
Eighteen states have already passed plastic bag bans laws, and major retailers like Walmart, CVS Health, Albertsons, Dollar General and Dick’s Sporting Goods have joined the Beyond the Bag Initiative, a group trying to recreate the single-use plastic bag to invent. The goal: to identify, test and implement workable design solutions and models that fulfill the purpose of the current shopping bag in a more sustainable manner.
Greentote is made of cardboard and is available in two sizes. It can hold more than three times as much food as plastic bags and interlock for safety and convenience in transportation. In addition, Greentote is coated with DS Smith’s proprietary Greencoat, which revolutionized the marine wax-coated poultry, produce and seafood industry with its sustainable, moisture-proof properties and durability in demanding supply chains.
“Boxes in our Greencoat line are designed and manufactured to withstand harsh wholesale environments and are fully recyclable,” said Galloway. “That means the grocer who packs and stacks a Greentote will appreciate the modular functionality and ease of use. Customers and delivery services will love the ability to create a neat trunk or back seat without having to worry about groceries slipping out of pockets and being damaged. ”
In addition to its reusability, sustainability, and environmental benefits, Greentote offers retailers the opportunity to generate revenue streams by allowing vendors and local businesses to advertise on their full-color, long-lasting printable surfaces.
Greentote can also be used for printing loyalty programs, community events, in-store coupons, or other forms of communication.
DS Smith’s goal is to “Redefine Packaging for a Changing World”. As part of its recently launched Now and Next Sustainability Strategy and commitment to the circular economy, the company will use packaging and recycling by 2030 to replace problematic plastics and reduce customer carbon and eliminate consumer packaging waste.
About DS Smith
DS Smith is a leading global provider of corrugated packaging supported by recycling and papermaking. As a member of the FTSE 100, DS Smith focuses on developing innovative and sustainable packaging solutions using a closed-loop recycling model in which paper and corrugated cardboard are collected, recycled and then reused to make packaging materials.
The North American company is headquartered in Atlanta and has 15 production, paper and recycling facilities with a total of more than 2,000 employees. DS Smith leverages the combined expertise of its businesses – including packaging, recycling, paper – and works with customers to develop solutions that reduce complexity and deliver results across the supply chain.
Mindy Myrick, Head of Corporate Affairs
[email protected] / +1 410-251-9570
Caroline Curran, Hill + Knowlton Strategies
[email protected] / +1 256-653-5811
Source: DS Smith