Curry Up Now Expands Bay Area Delivery With New Digital Kitchen Outpost in Lafayette
Tikka Masala Burrito
Thanks to a new collaboration in the delivery kitchen with Local Kitchens, the innovative Indian street food of the popular fast casual is now available in Contra Costa County
San Francisco, California (RestaurantNews.com) Curry Up Now, the largest and fastest growing Indian fast-casual concept in the country, is expanding its take-out and delivery service in the Bay Area with its iconic Tikka Masala Burrito, Sexy Fries , Indian Street Foods and more to the Lamorinda area. The expanded presence is made possible by working with Local Kitchens, a delivery kitchen concept that focuses on working with exceptional local brands to expand the possibilities for restaurants outside the company. Curry Up Now has plans for several additional Bay Area and national outposts in the coming months.
“With such strong roots in the Bay Area, we are excited to expand our reach and provide more people with a convenient way to connect with our food,” said Akash Kapoor, Co-Founder and CEO of Curry Up Now. “Lafayette is a great community with a strong foodie culture. This collaboration with Local Kitchens helps us expand through the tunnel to serve more families and guests where they live, work and play. We’re also looking at similar outposts in Southern California, New York, and Texas. “
The Lafayette delivery kitchen builds on Curry Up Now’s expansive presence in the Bay Area and has locations in San Jose, Palo Alto, San Mateo, Oakland, and San Francisco. While Curry Up Now served the Lamorinda area from its Oakland location, Kapoor wanted to find an effective way to shorten delivery times. Now locals can order Curry Up Now daily from 11:30 a.m. to 9:00 p.m., with delivery times halving by serving a radius of around 8 miles from Lafayette. Curry Up Now fans have several options for placing a pickup or delivery order, including ordering online at www.curryupnow.com or by downloading the Curry Up Now mobile app. You can also order in person from the local kitchen kiosk at 3455 Mount Diablo Boulevard in Lafayette.
“In addition to being a popular food brand in the Bay Area, Curry Up Now is always one step ahead of the future of the restaurant industry,” said Jon Goldsmith, Founder and CEO of Local Kitchens. “In fact, I became familiar with Curry Up Now, who was a DoorDash employee making deliveries for his Palo Alto store in 2013 when they were one of the earliest users of deliveries. If you look ahead we can now expand the brand’s reach through local cuisines and bring Curry Up Now’s amazing Indian street food favorites to a wider audience. “
The delivery kitchen staff received extensive training with the Curry Up Now team, supervised by Matthew Rudofker, the kitchen manager, and talented kitchen managers with experience in some of the best restaurants in New York and San Francisco. Local Kitchens uses proprietary technology to ensure that every order is prepared with quality, consistency and efficiency to provide customers with an exceptional and convenient experience.
Since day one, Curry Up Now has been on a mission to serve Indian flavors and ingredients in a way that is accessible to the everyday American consumer, using formats that are recognizable to the mainstream. Typical dishes include burritos, bowls, tacos and naughty naan, as well as a wide variety of Indian street food snacks and traditional dishes such as thali platters, kathi rolls and family style entrees, which create the perfect Indian spread for the whole family. The Lafayette Delivery Kitchen Menu features a selection of the most popular dishes from Curry Up Now.
Over the past decade, husband and wife co-founders Akash and Rana Kapoor have expanded the Curry Up Now empire with three food trucks, 13 coast-to-coast stationary restaurants and a globally inspired Craft Cocktail Bar concept, Mortar & Pestle, which is housed in selected Curry Up Now restaurants. In partnership with industry-leading franchise development company Fransmart, Curry Up Now is currently seeking experienced multi-unit food service operators to develop additional franchises in key markets across the country.
To get $ 5 off their first order, receive exclusive offers, and receive free menu items, customers can download the Curry Up Now app and sign up for the rewards program at www.curryupnow.com/rewards. Stay up to date with the latest menu items, events and specials by following @CurryUpNow on Instagram, Facebook and Twitter. Please visit www.curryupnow.com for your nearest Curry Up Now location and more information.
About local cuisines
Local Kitchens brings the best local restaurants to the neighborhood for convenient pickup and delivery under one roof. For restaurant brands, Local Kitchens is the fastest way to expand brand reach and thrive in the post-pandemic era. Local Kitchens was founded in 2020 by ex-DoorDash executives and currently operates three digital kitchens in the San Francisco Bay Area. The company expands rapidly until 2021. To order from Local Kitchens, visit http://localkitchens.co or visit one of our stores. For partnership inquiries, send an email to [email protected]
About Curry Up Now
Curry Up Now was founded in 2009 by the couple Akash and Rana Kapoor and cleverly supported by the co-founder and current Senior VP of Operations, Amir Hosseini. The concept, known for its innovative twist on traditional Indian cuisine, has been recognized in publications such as Zagat: “5 Hottest Fast-Casual Chains”, “EATER SF:” SF’s Best Indian Restaurants “, 7 × 7:” 100 Things “To Eat Before You Die,” QSR: “The 40/40 List,” Fast Casual: “Top 100 Movers & Shakers,” Nation’s Restaurant News: “2018 Breakout Brand,” and International Council of Shopping Centers: “Hot Food & Beverage ‘chain.’ Curry Up Now currently operates 13 stationary and three food trucks nationwide and has both corporate and franchise units under development in California, New Jersey, Colorado, Utah, Georgia, Texas and Indiana. For more information on Curry Up Now franchise opportunities, please visit www.fransmart.com/curryupnow. For more information on Curry Up Now, please visit www.curryupnow.com.