Chipotle Tests Carside Pickup

NEWPORT BEACH, California, January 28, 2021 / PRNewswire / – Chipotle Mexican Grill (NYSE: CMG) announced today that it is testing Chipotle Carside in 29 restaurants in California. For the first time, fans can use the Chipotle app to have Chipotle’s real food delivered straight to their parked cars.

How it works
If you order in participating restaurants, you can select “Carside Pickup” in the checkout area of ​​the Chipotle app.

Chipotle is testing Chipotle Carside in 29 restaurants in California. For the first time, fans can use the Chipotle app to have Chipotle’s real food delivered straight to their parked cars.

Since the beginning of the pandemic, every third new guest has tried Chipotle via digital order channels.  In Q3 2020, Chipotle's digital sales tripled year over year, accounting for 48.8% of quarterly sales.

Since the beginning of the pandemic, every third new guest has tried Chipotle via digital order channels. In Q3 2020, Chipotle’s digital sales tripled year over year, accounting for 48.8% of quarterly sales.

After the order is confirmed, the following instructions will be displayed:

  1. Go to the restaurant
  2. Park as close as possible to the restaurant
  3. Open the Chipotle app and tap the “I’m here” button
  4. A Chipotle team member will bring your order to the car

Guests can also choose their vehicle type and color in the app, including entering the make of their car.

“As our digital business evolves, we continue to look for ways to remove friction and improve access to our real food,” he said Curt Garner, Chief Technology Officer. “Chipotle Carside gives guests a new, extremely convenient pick-up experience from our restaurant parking lots.”

The rise of the digital
Since the beginning of the pandemic, every third new guest has tried Chipotle via digital order channels. In Q3 2020, Chipotle’s digital sales tripled year over year, accounting for 48.8% of quarterly sales.

Earlier this month, Chipotle added its concierge chat bot, Pepper, to the Chipotle app to ensure guests have an exceptional experience. App customers can now choose from frequently asked questions or ask their own questions for a quick answer.

New access points
Over the past year, Chipotle introduced a number of innovations to support the massive growth of its digital business, including:

  • His first digital kitchen
    • The hotel is just outside the military academy in Highland Falls, NYThe latest Chipotle restaurant design offers pickup and delivery orders only.
  • Chipotlanes
    • Chipotlanes, the brand’s digital order-through lanes, are expected to be featured in most of the new Chipotle restaurants opening this year.
  • Messenger order
    • Customers can order via Facebook Messenger by visiting facebook.com/chipotle or the Chipotle page in the Facebook app and selecting the “Message Us” option.
  • Group order
    • Individuals dining with family or close friends can use Chipotle’s group order feature by simply selecting the “Start Group Order” option in the Chipotle app or on Chipotle.com. With the group order, several people can participate in the ordering process at the same time.
  • Unlimited customization
    • The unlimited customization function in the Chipotle app enables fans to make every ingredient light, standard or extra and digitally reproduce the ordering experience in the restaurant.

ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) cultivates a better world by serving responsible, classically cooked, real food using healthy ingredients with no artificial colors, flavors, or preservatives. Chipotle had over 2,700 restaurants starting at September 30, 2020, in the The United States, Canada, the Great Britain, France and Germany and is the only restaurant company of its size that owns and operates all of its restaurants. With nearly 88,000 employees passionate about delivering great guest experiences, Chipotle has been a long-time leader and innovator in the food industry. Chipotle is committed to making its groceries more accessible to all while remaining a brand with a proven purpose as it leads the way in digital, technological and sustainable business practices. Steve EllsThe founder and former CEO opened Chipotle for the first time with a single restaurant in Denver, Colorado For more information or to place an order online, visit WWW.CHIPOTLE.COM.

SOURCE Chipotle Mexican Grill, Inc.

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