Chipotle Starts Testing Carside Pickup
Chipotle announced Thursday that it is testing “Chipotle Carside” in 29 restaurants in California. For the first time, customers can use the Chipotle app to have Chipotle delivered directly to their parked cars.
If you order in participating restaurants, you can select “Carside Pickup” in the checkout area of the Chipotle app.
After the order is confirmed, the following instructions will be displayed:
Go to the restaurant
- Park as close as possible to the restaurant
- Open the Chipotle app and tap the “I’m here” button
- A Chipotle team member will bring your order to the car
- Guests can also choose their vehicle type and color in the app, including entering the make of their car.
“As our digital business evolves, we continue to seek ways to eliminate friction and improve access to our real food,” said Curt Garner, chief technology officer. “Chipotle Carside gives guests a new, extremely convenient pick-up experience from our restaurant parking lots.”
Since the beginning of the pandemic, every third new guest has tried Chipotle via digital order channels. In the third quarter of 2020, Chipotle’s digital sales tripled year over year, accounting for 48.8 percent of the quarter’s sales.
Earlier this month, Chipotle added its concierge chat bot, Pepper, to the Chipotle app to ensure guests have an exceptional experience. App customers can now choose from frequently asked questions or ask their own questions for a quick answer.
Over the past year, Chipotle introduced a number of innovations to help grow its digital business, including:
His first digital kitchen
The latest Chipotle restaurant design is located just outside the military academy in Highland Falls, New York and offers pickup and delivery orders only.
Chipotlanes, the brand’s digital order-through lanes, are expected to be featured in most of the new Chipotle restaurants opening this year.
Customers can order via Facebook Messenger by visiting facebook.com/chipotle or the Chipotle page in the Facebook app and selecting the “Message Us” option.
Individuals dining with family or close friends can use Chipotle’s group order feature by simply selecting the “Start Group Order” option in the Chipotle app or on Chipotle.com. With the group order, several people can participate in the ordering process at the same time.
The unlimited customization function in the Chipotle app enables fans to make every ingredient light, standard or extra and digitally reproduce the ordering experience in the restaurant.
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