Alpenrose Home Delivery service continues to see high demand
Alpenrose started its home delivery service on August 5th and continues to see strong demand for this service. Courtesy of Alpenrose
For the first time in almost 40 years, Portland-based Alpenrose started its home delivery service on August 5th this year. Months later, the nostalgic “modern milkman” deliveries are still in high demand – particularly in the Ridgefield and Vancouver areas of southwest Washington, according to Josh Reynolds, general manager of Alpenrose.
The decision to offer the home delivery service was an attempt to socially distance and limit grocery store trips during the COVID-19 pandemic. During the pandemic, more families have opted for online shopping, roadside collection, and home delivery to do their routine shopping.
“We love to be the hometown dairy (the Portland metropolitan area),” Reynolds said in a recent press release. “It has been almost 40 years since our trucks delivered fresh milk to the region and we are ready to bring back a new, modern twist on home delivery. We partner with brands from the northwest you know and love to bring the freshest flavors and produce right to your doorstep. “
In addition to milk favorites, customers using home delivery can shop for popular local brands such as Tillamook, Franz Bakery, Spielman Bagels and Portland Coffee Roasters, as well as specialty craft brands and seasonal foods.
In 2019, Smith Brothers Farms acquired Alpenrose, and the acquisition made the transition to home delivery service a little easier, Reynolds said, given that Smith Brothers had already performed a home delivery service prior to the Alpenrose acquisition. Originally, Reynolds said they planned to roll out the new home delivery service slowly over the course of about 15 months. However, when the pandemic hit, he said it was a good time to get the home delivery service going.
Due to the fact that they were able to rotate and offer the home delivery service fairly quickly during the COVID-19 pandemic, Reynolds noted that Alpenrose only laid off one person during the worst of the pandemic and is now able to is in full power of readjustment for delivery drivers and other positions.
Michelle Watts is an alpine rose milkwoman from Washougal who delivers to the Ridgefield and Vancouver areas. Courtesy of Alpenrose
“I really love my job because I can provide such unique service to the wonderful people of Vancouver and Ridgefield while working for a company that has been around for over a century,” said Michelle Watts, an Alpine Rose milkwoman from Washougal. which delivers to the areas of Vancouver and Ridgefield. “Alpenrose has become a second home for me and I feel very happy to be part of something so great.”
How does the Alpenrose Home Delivery Service work? In contrast to milkman deliveries from the past, Alpenrose Home Delivery is completely digital with a mobile app, making it “fun and easy to order farm-fresh milk and local groceries”. There are no service or subscription fees or contracts and customers can pause or cancel at any time for free. For more information on setting up an account and using the Alpenrose Home Delivery service, please visit www.alpenrose.com.